Yes or no?
š² Choose wisely...
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š² Welcome to Passive Profits! The mission here is to help current & aspiring founders win back time & freedom by productizing your expertise into offers you build once and sell forever.
Reading time: 4 mins (or listen to this issue)
Hey founder šš¼
If this is your first Sunday issue, welcome. All previous issues are here for you.
In the last two issues, I shared my monetization plans for Passive Profits. The sales channels Iāll build and projected revenue for each, with the goal of earning $100,000 in year one.
Those two issues gelled my high-altitude business plan. Over the next several issues, weāre going levels deeper. From business plan to project plan, and all of the work involved.
Iāll be an open book with what Iām building, how Iām doing it, and how itās going.
Iāll share everything Iād want to know about:
Growing and monetizing a newsletter
Hosting challenges to grow your audience
Using social and webinars to build your funnel
Expanding your reach with brand partnerships
Building and selling an email-based course
Building and selling a high-ticket program
Connecting it all into a viral flywheel
Continue following along with the newsletter issues to learn + build with me.
To launch the webinars and everything else bulleted above, Iāve got a shitload of work to do. Thatās a technical unit of measurement where Iām from.
Itās time to wrangle my priorities.
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If you donāt get this movie reference, we canāt be friends
Yes or no?
Since launching Passive Profits in October, Iāve been saying āyesā to lots of ideas, experiments, and rabbit holes. All well and good at the start of any venture.
But now itās time to execute. And so I need to start being more strategic with what I say āyesā to.
I remember one powerful question a business coach used to ask me: āIf youāre saying āyesā to this, what will you need to say ānoā to?ā
Activities like this provide helpful constraints. They help you focus on the urgent and important by turning the volume down on everything else.
Becauseā¦
If everythingās a priority, then nothingās a priority.
So to prioritize Passive Profitsā 2024 needle-movers, I spent this week building my project plan: V1 Launch.
Mapping out my V1 Launch
The pre-work to building my project plan happened the past two weeks, while laying out my business plans ā all shared publicly in the last two newsletter issues (here and here).
In particular, I showed you how I plan to earn ~$60,000 from courses and bootcamps.
For example, remember this?
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