$815,266 from $250 courses?
Want the system I use? Grab 1 of 25 limited spots to gain free access!
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4db22425-fd9b-474d-a57c-348004f839b9/Passive_Profits_logo__dark_.png)
Prefer to listen to this post?
Otherwise, continue reading below.
I created this newsletter to start a movement.
A movement that will help millions of business owners earn passive income, grow, and win back time with their families and freedom in their lives.
Thatâs exactly what I experienced after digitizing my consultancyâs services.
$75,470 in passive income, and climbing.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ad2c0884-2619-4612-8670-fe3c6a837e41/New_Haircut_Digital_Product_Sales_-_Passive_Profits.jpeg?t=1701438906)
But hereâs the real news:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7f1f14a4-cc35-4767-ba75-4f0508b01251/New_Haircur_Premium_Services_Sales_-_Passive_Profits.png?t=1701440513)
Those digital products drove $815,266 in sales of my 2-person companyâs premium services.
These are the wins you want for your business too, right?
Well thatâs my mission⊠To help you create passive income streams by productizing your skills and services into no-code digital products.
And todayâs the day you get started.
Today, Iâm announcing free access to the system I used to achieve these results.
Why no-code digital products?
No-code digital products, AKA informational products include offers like online courses, toolkits, templates, ebooks, and newsletters.
Theyâre simple and inexpensive for you to build and distribute.
Theyâre also simple and low-risk for your clients to buy.
As clients buy these low-ticket offers, you speed up their time-to-value. In turn, their trust in you and your work builds.
All the while, youâre bringing new revenue into the business.
And if you happen to additionally sell high-ticket consulting or coaching, these revenue-generating digital products help to market those services.
As a result, youâve transformed your marketing from a cost-center to a profit-center.
Youâve built a growth flywheel.
The best part?
These are marketing assets you own. Unlike ads and social media that you rent.
Of course, this makes sense to you. It sounds promising.
But maybe youâre like me in 2019. Youâre worried if you can and should use this kind of growth strategy.
Youâre nervous that digital products may cheapen or dilute the value of your core services.
Youâre anxious about distracting yourself and your team. How can you justify spending time on 3-figure products instead of your 5 and 6-figure services?
At the same time, your customer needs are evolving. Your competition is innovating. But you remain fixed on the flagship services youâve always sold.
As a result, your sales stagnate and cashflow slumps.
You can do what youâve always done in these situationsâŠ
Crank up the sales engine to promote your services. Hire a lead gen agency, do a bunch of outreach, pay for ads, churn out content, and tweak your SEO.
Thatâll probably work. Youâll close a few deals and throw yourself into fulfillment for several months.
Then what? Start the cycle again?
If it sounds like Iâm describing your exact situation, itâs because Iâve been there. So has every other founder reading this with you today.
What Iâd like you to consider is that thereâs another way to grow your business. A way that wonât dilute the value of your core services, but deepen them.
Whatâs stopping you is the fear that you might waste time on the wrong things or do it the wrong way.
Get started
What if I could help cut some of that fear and guesswork?
I donât have a magic wand. But I do have a system thatâs worked for me.
What if I showed you that system?
What if I also gave you frameworks + templates to start building your growth flywheels?
Thatâs what Iâve cooked up inside my upcoming Growth Flywheel Webinar.
1 hour. Iâll share my story and systems with you and 24 other founders.
Free.
Youâll learn what it looks like to:
Focus on the client problems youâre already solving
Innovate new ways to deliver client value, faster
Deepen the impact of your core services
Start earning revenue at launch
Generate passive income
Improve CAC and CLV
Without having to invent more hours in the day.
Without taking you away from running your business.
Sound helpful?
You'll be the first to hear when seats open up for the webinar.
Backoffice brief
A peak into things Iâm thinking about and working onâŠ
LinkedIn strategy
I use LinkedIn to help founders discover this newsletter. Itâs currently my primary acquisition channel. But thatâs hard to do when the algorithm throttles your content. Luckily, I discovered Dana Daskalova. She shares gems about doing LinkedIn the right way.
Challenge challenges
Last week I announced my 30-day Product Launch Challenge. 1 person enrolled. Not great, but expected for a first attempt (see below about repeating yourself).
But I believe in this program. Itâs going to provide a ton of value.
So to grow signups, I created the free webinar above. At the end of the webinar, Iâll announce the challenge.
The Webinar is good enough for getting the DIY lone wolf started.
The Challenge is primetime for doing it together, with an engaged cohort.
Hereâs the flywheel Iâm assembling:
Free Webinar drives paid signups for the Challenge —
At the end of the challenge, Iâll offer premium 1:1 coaching —
Iâll repurpose the insights from the webinar, challenge, and coaching to create valuable newsletter content —
Repeat â»ïž
Parents = Marketers
Marketers know the importance of repeating themselves. And whatâs the one thing parents do more than anything else? Repeat ourselves.
Take this morning. I asked my son, multiple times, if he cleaned his room, including the clothes on his couchâŠ
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8e60becc-180f-4826-9260-8e0972a89858/IMG_0890.jpeg?t=1701272470)
When in doubt, repeat yourself.
See ya next week!
đ We hit 100 subscribers this week! Thanks for being one of the OGs!
đ„ Next up 1,000!
Wanna help and earn a shoutout in an upcoming post?
đđŒ Howdy to Anne, Dana, Eric, and 9 more Founders who joined Passive Profits this week. Welcome!
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/42138e38-dd6a-41a0-a6e8-26da10c6e49c/Jay_Melone_-_Passive_Profits__sm_.png?t=1698251797)
Jay Melone
Creator-Founder @
Passive Profits
Use the Productizer Co-Pilot to discover digital product offers you can package and monetize, on repeat.
Reply